Cookie Policy
Effective Date: January 1, 2026 | Last Updated: June 2026
This Cookie Policy explains how Caring Angels Senior Services, Inc. ("we," "us," or "our") uses cookies and similar tracking technologies on our website (caringangelsseniorservices.com). By using our website, you consent to the use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, making your next visit easier and the site more useful to you. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored for a longer period). We also use similar technologies such as web beacons, pixels, and local storage.
Types of Cookies We Use
Strictly Necessary Cookies
Always ActiveThese cookies are essential for the website to function properly. They enable core functionality such as page navigation, form submissions, and security features. The website cannot function properly without these cookies and they cannot be disabled.
Examples:
- Session management
- Security tokens
- Form submission state
Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) via Google Tag Manager to understand user behavior and improve our content.
Examples:
- Page view tracking
- Session duration
- Traffic source analysis
- Scroll depth
Marketing & Advertising Cookies
OptionalThese cookies are used to track visitors across websites to allow us to display relevant advertising. We use Meta Pixel for Facebook and Instagram advertising, and Google Ads conversion tracking for Google campaigns.
Examples:
- Meta Pixel (Facebook/Instagram)
- Google Ads remarketing
- Conversion tracking
- Custom audiences
Preference Cookies
OptionalThese cookies enable the website to remember information that changes the way the website behaves or looks, such as your preferred language or your region.
Examples:
- Language preferences
- Regional settings
- Form field pre-fill
Third-Party Tools & Services
We use the following third-party services that may set cookies or collect data on our behalf:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Tag Manager | Deploys and manages all tracking scripts without code changes | View Policy |
| Google Analytics 4 | Website traffic analysis and user behavior reporting | View Policy |
| Google Ads | Conversion tracking and remarketing for paid search campaigns | View Policy |
| Meta Pixel | Facebook and Instagram ad conversion tracking and audience building | View Policy |
| GoHighLevel | CRM data storage and marketing automation for lead follow-up | View Policy |
Data Layer & GTM
We use Google Tag Manager (GTM) to manage tracking scripts. GTM pushes the following information to a data layer to assist with reporting and conversion attribution: lead type, service requested, city, traffic source (utm_source, utm_medium, utm_campaign), GCLID (Google Click ID), FBCLID (Facebook Click ID), and page URL. This information is used strictly for marketing performance analysis and is never sold to third parties.
Managing Your Cookies
You can control and manage cookies in your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may affect the functionality of this website.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on. To opt out of Meta advertising, visit Facebook Ad Settings.
Questions About Cookies?
If you have questions about how we use cookies or wish to exercise your data rights, contact us at info@caringangelsseniorservices.com or (518) 675-7306. Also see our Privacy Policy and Terms of Service.
