Privacy Policy

We collect the following categories of information when you interact with our website and services: **Personal Information You Provide:** - Contact details: first name, last name, email address, phone number - Senior's name (when provided) - Service preferences: type of care requested, city/location, best time to call - Messages and notes submitted through contact forms - Consent records (SMS/email opt-in status) **Information Collected Automatically:** - IP address and approximate geolocation - Browser type, operating system, and device information - Pages visited, time spent on pages, and navigation patterns - Referral source (how you found our website) - UTM parameters (source, medium, campaign) from marketing URLs - Google Click ID (GCLID) from Google Ads campaigns - Facebook Click ID (FBCLID) from Meta advertising campaigns - Landing page URL and session information **Cookies and Tracking Technologies:** We use cookies, web beacons, pixels, and similar technologies as described in our Cookie Policy. See Section 7 below and our full Cookie Policy for details.

We use the information we collect for the following purposes: - **Service Delivery:** To respond to your inquiries, schedule consultations, and provide senior support services - **Communication:** To contact you via phone, email, or SMS about your inquiry, appointments, and our services - **CRM Management:** To store and manage your information in our GoHighLevel CRM system for relationship management and service coordination - **Marketing Automation:** To send you relevant content, follow-up communications, and nurture campaigns (with your consent) - **Lead Magnet Fulfillment:** To deliver requested resources such as the Senior Support Checklist - **Advertising Optimization:** To measure the effectiveness of our Google Ads and Meta (Facebook/Instagram) advertising campaigns - **Retargeting:** To show you relevant ads on Google, Facebook, and Instagram based on your prior engagement with our site - **Website Improvement:** To analyze usage patterns, improve content, and optimize the user experience - **Conversion Tracking:** To track form submissions, phone calls, and other conversion events for advertising platform reporting - **Legal Compliance:** To comply with applicable laws and respond to legal requests

By providing your phone number and checking the consent box on any form on our website, you expressly consent to receive: - **SMS Text Messages:** Regarding your inquiry, appointment reminders, service updates, and educational content from Caring Angels Senior Services, Inc. - **Email Communications:** Including inquiry responses, consultation confirmations, newsletters, and care resources **Important SMS Disclosure:** - Message and data rates may apply - Message frequency varies based on your engagement - Reply **STOP** to any message to unsubscribe at any time - Reply **HELP** for assistance - SMS consent is not a condition of purchase - Carrier terms and privacy policies apply You may opt out of email communications at any time by clicking the "unsubscribe" link in any email or contacting us directly.

We share your information with the following categories of third-party services: **CRM & Marketing Automation:** - GoHighLevel (GHL): Stores contact records, manages communication workflows, and tracks lead pipelines **Analytics & Tracking:** - Google Analytics 4 (GA4): Website traffic analysis (deployed via Google Tag Manager) - Google Tag Manager (GTM): Manages all tracking scripts and data layer events **Advertising Platforms:** - Google Ads: Conversion tracking, remarketing audiences, and enhanced conversions - Meta (Facebook/Instagram) Pixel: Conversion tracking, custom audiences, and lookalike audiences - Meta Conversions API: Server-side event tracking for improved attribution accuracy **Call Tracking:** - CallRail / WhatConverts / HighLevel Call Tracking (when configured): Dynamic number insertion and call attribution **Security:** - Google reCAPTCHA v3: Bot detection and spam prevention on forms **We do NOT:** - Sell your personal information to third parties - Share your data with unrelated businesses for their own marketing - Transfer your data outside the United States without appropriate safeguards

To measure the effectiveness of our advertising and improve our services, we track the following data points: - **UTM Parameters:** Source, medium, and campaign identifiers from marketing URLs - **GCLID (Google Click ID):** A unique identifier generated when a user clicks a Google Ads advertisement - **FBCLID (Facebook Click ID):** A unique identifier generated when a user clicks a Meta (Facebook/Instagram) advertisement - **Landing Page URL:** The first page you visit on our website - **Lead Source:** How you found us (Google Organic, Google Ads, Facebook Ads, Referral Partner, Direct, etc.) This data is stored in our CRM alongside your contact information to help us understand which channels are most effective at connecting families with care resources. It is never used to make decisions about the care services you receive.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy: - **Lead & Contact Records:** Retained for 3 years after your last interaction, unless you request deletion - **Service Records:** Retained for 7 years after the conclusion of services for legal and compliance purposes - **Analytics Data:** Aggregated and anonymized analytics data may be retained indefinitely - **Consent Records:** Retained for as long as the consent is active, plus 3 years after withdrawal - **Marketing Data:** Retained until you opt out of communications You may request deletion of your personal data at any time (see Section 9).

We use cookies and similar technologies including: - **Strictly Necessary Cookies:** Essential for website functionality (session management, security) - **Analytics Cookies:** Google Analytics 4 via GTM for understanding visitor behavior - **Marketing Cookies:** Meta Pixel and Google Ads tracking for conversion measurement and remarketing - **Preference Cookies:** Remember your settings and form field preferences For complete details about the specific cookies we use and how to manage them, please see our full Cookie Policy.

We implement industry-standard security measures to protect your personal information: - HTTPS/SSL encryption for all data transmission - Secure database storage with access controls - reCAPTCHA v3 bot and spam protection on all forms - Regular security reviews of third-party integrations - Access to personal data limited to authorized personnel on a need-to-know basis - Cloudflare-ready infrastructure for DDoS protection and web application firewall capabilities While we take reasonable measures to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

Depending on your jurisdiction, you may have the following rights regarding your personal information: - **Right to Access:** Request a copy of the personal data we hold about you - **Right to Correction:** Request that we correct inaccurate or incomplete data - **Right to Deletion:** Request that we delete your personal data (subject to legal retention requirements) - **Right to Opt-Out:** Opt out of marketing communications, targeted advertising, and data sales (we do not sell data) - **Right to Portability:** Receive your data in a structured, commonly used format - **Right to Non-Discrimination:** We will not discriminate against you for exercising any of these rights **For New York Residents:** Under the New York SHIELD Act, we maintain reasonable safeguards to protect your private information. You have the right to be notified in the event of a data breach involving your personal information. **For California Residents (CCPA/CPRA):** You have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect and how it is used, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise any of these rights, contact us at info@caringangelsseniorservices.com or call (518) 675-7306.

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes: - We will update the "Last Updated" date at the top of this page - For significant changes, we may provide additional notice via email or a prominent notice on our website - Your continued use of our website after changes are posted constitutes your acceptance of the updated policy We encourage you to review this policy periodically.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: **Caring Angels Senior Services, Inc.** 6 Franklin Place, Unit 1A Troy, NY 12180 **Email:** info@caringangelsseniorservices.com **Phone:** (518) 675-7306 We aim to respond to all privacy inquiries within 30 days.